Ok, just seen the smart client demo built using VS2005 and SQL2005, with the new RFID technology being built by MS. Every attendee has an (anonymous) RFID tag around their neck (they inject it into your neck when you register :) - no, just kidding, it is built into the attendee pouch you get when registering. This is anonymous because when you register you get the top pouch from a stack... MS is using these RFID tags to track attendees going to various sessions, looking to improve (by putting at the pattern delegates follow to attend sessions, because you of course will have a point of interest and go to related sessions). And to finish the demo, they raffled some prices by randomly select 5 RFID's who were present in the keynote (sensors know who is currently present).
More news: Every teched attendee receives a free (RTM, no beta!) copy of VS2005 and SQL2005 when it is released. Nice, very nice! If you didn't know, Nov 7 is the release date for SQL2005 with VS2005 and BizTalk Server 2006 BETA.
Bored of ORACLE? MS is has a SQL Server Migration Assistant (microsoft.com/sql/migration) allowing yoo to migrate to SQL 2005.